Which generation is commonly referred to as 'Millennials'?

The generation commonly referred to as "Millennials" encompasses individuals born between 1981 and 1996. This cohort is characterized by its exposure to the internet, technology, and social media during their formative years. As they came of age during significant economic changes, including the rise of the gig economy and shifts in employment patterns, their values and consumer behaviors have been distinctly shaped by these experiences.

Understanding this generation is crucial for businesses, particularly in the quick service restaurant industry, as they represent a substantial segment of the consumer market today. Their preferences often lean towards convenience, ethical sourcing, and engaging brand experiences. Thus, recognizing the attributes and characteristics of Millennials can help in tailoring marketing strategies and menu offerings to better meet their needs.