What type of organization places customers at the center of marketing design and delivery?

A customer-centric organization is designed specifically to prioritize the needs and experiences of customers in every aspect of its operations, including marketing design and delivery. This approach emphasizes understanding customer preferences, behaviors, and feedback, enabling the organization to tailor its offerings and communications to meet these needs effectively.

By focusing on the customer, such organizations often create stronger relationships, foster loyalty, and generate positive word-of-mouth, which can lead to increased sales and customer retention over time. In contrast, a product-centric organization tends to focus primarily on the product features and innovations rather than customer experiences, while a profit-centric organization prioritizes financial performance over customer satisfaction. A service-centric organization, while emphasizing service quality, does not necessarily prioritize customer needs as the core driver of its operations as much as a customer-centric organization does.